150 Years Strong: Empowering Change, Enriching Lives
YWCA Halifax is one of 32 YWCA Canada branches, and was one of the first YWCAs in Canada, opening in 1874.
YWCA Canada is the country’s oldest and largest women’s multi-service organization. More than 32 Member Associations are operating in over 400 districts and communities across the country. YWCA Canada is a member association of the World YWCA, which unites 25 million women and girls worldwide and spans 120 countries.
“Together we’re building a future of gender equality by creating opportunities and supports for child care, education, employment, housing, financial security, and more.
We build economic security, promote wellness, and create opportunities for all women, girls, Two-Spirit and gender-diverse people, and their families by providing a strong voice and integrated services.”
Challenge
This year YWCA Halifax celebrates its 150th Anniversary. This event will kick off with their annual general meeting (AGM). A brand was required to not only mark this milestone but would become a sister mark to accompany all existing YWCA Halifax branding going forward.
Solution
Nova Scotia's provincial flower is the mayflower, commonly found throughout much of Atlantic Canada. These fragrant flowers are edible, and are robust, able to flourish in difficult soil.
Using the natural geometry of the mayflower, a five-petaled star, combined with sacred geometry, a structure was created utilizing the equilateral triangle as the building block, globally a prominent element of the YWCA brand, petals were constructed. These segments each symbolically represent the individuals and accomplishments of the organization over its existence, when combined cumulatively assembles the icon.
Each ‘petal’ are divided into 10 segments, divisible by 5/150, that accommodates the YWCA Halifax’s main colours. Five petals are combined to produce the mayflower. Wordmark/tagline compliments and supports the existing YWCA’s brand.
An explosion of inclusivity, and celebration of the 150th year for YWCA Halifax. Colourful, flexible, distinctive mark for this monumental occasion.
