YWCA Halifax Shift Change

Having more women and gender diverse people working in the trades just makes sense. But it’s not that easy. Market demand is high, recruitment is a challenge, and retaining skilled tradespeople is hard work.

Shift Change is about growing a diverse and equitable trades industry in Nova Scotia.

One where women and gender diverse people can safely grow careers in skilled trades. And where we all work to update unhealthy workplace cultures so that everyone can thrive on the job and in the industry.

The reality today is that women and gender diverse people experience increased rates violence, harassment, and unsafe working environments in the skilled trades industry across Canada. A change must happen if the industry is to grow and sustain itself.

Shift Change is one way YWCA is participating in this change.

YWCA Halifax Shift Change
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Challenge

A report needed to be released highlighting key findings from the YWCA Halifax’s research into sexual and gender-based harassment in the skilled trades.

Between July 2023 and October 2023, the Sexual and Gender-Based Harassment (SGBH) in Skilled Trades project conducted a survey and follow-up interviews to learn about the prevalence of workplace sexual and gender-based harassment in the skilled trades sector in Nova Scotia, it’s impact on women and gender diverse people, and the underlying organizational cultures contributing to this issue.

Based on the YWCA Halifax’s work through our Shift Change and SGBH in Skilled Trades projects, women and gender diverse people are not staying in the skilled trades, due to a high prevalence of sexual and gender-based harassment in the sector and harmful workplace cultures that adhere to rigid gender norms.

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Working with Frank at Orlando Creative was a great experience. With a tight timeline to manage for the delivery of our work, Frank rose the occasion to provide a highly professional and thoughtful service, helping us navigate our creative needs and be realistic about what was possible. The work was completed on time and within scope, unanticipated challenges and needs were addressed in a clear and forthright manner. We are pleased with the outcome, and we look forward to working with him again.
Tracy Boyer, Shift Change Coordinator, YWCA Halifax Shift Change
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Frank Orlando

A senior communications professional with three decades of client experience. Instructor at Nova Scotia College of Art and Design University, lecturer of communication design, technology and illustration. Principal of Orlando Media Company, a creative practice providing strategic direction, creative vision, and human focused branding.