Canada’s top Human Resource Management Competition
It’s 2040. You are the business leaders of tomorrow and have the imagination to bring forth new ideas; the potential to change the world. You are the future.
Focus 2040 is a competition facilitated by McMaster University's DeGroote School of Business in association with SCNetwork. The program reaches over 160,000 undergraduate and graduate level students across Canada. The program challenges students to predict the world of work in the year 2040. The competition is the first of its kind in the Human Resource Management and Organizational Strategy domain and leverages the value of industry-academic affiliation to deliver experiential learning.
Challenge
A successful competition acutely aware of their dated look and outdated website inaccessible to mobile users. The organization recognized a need for youthful interaction with the pubic and required a social media strategy.
Solution
A complete end to end solution was produced. Establishing a visual identity package with collateral was applied to a functional online presence. The ‘working’ online home created allowed for sales, event booking and communication, all while integrated with local workflows for all team members. Training was provided in all aspects of marketing, social media strategy, CMS and SEO upkeep.
