focusing on children's strengths, forming authentic relationships
Adventurers Child Care Centre offers licensed, high quality, childcare to children from ages 3 months to 5 years. A play-based, emergent center that encourages children to make choices, explore, discover, and create.
They are committed to caring for the child, and their family. Their welcoming atmosphere allows parents to be involved in their child’s day and provide a safe and nurturing environment, which is a natural progression from home to childcare, while providing a warm, caring environment to further develop children’s potential creative, intellectual, social, and physical skills.
Challenge
With multiple locations, well-constructed classes and nutritional programs, Adventurers’ current branding and website were more reflective of a private-home childcare instead of the well programed establishments they had built. Administrative needs were not being met with their current website and ease in broadcasting updates to parents and booking appointments to tour the facilities.
Solution
Seeking to capture child-like wonder without diluting the look and feel. The new identity featured a modern nod to woodblocks and playful adventure. The website was rebuilt to perform useful tasks that were lacking. These strategically placed custom forms allowed Adventurers’ staff to discern if the inquiry was general or location specific that included tracking features. The addition of a blog, for up-to-the-minute location updates, and the stronger visual prominence to the levels of programs offered, also helped with website traffic flow and retention.
Adventurers now has an identity that conveys all the fun and warmth their clients have come to depend on. Approachable to parents looking to take their children to a top-notch care facility, Adventurers’ is now easier to navigate and converse. Inquiries are now filtered through the proper channels, taking out the guess work for Adventurers’ admin staff.
