Adventurers Child Care Centres
Adventurers is an inclusive childcare center where children are encouraged to explore themselves and their environment in a supportive and nurturing setting.

focusing on children's strengths, forming authentic relationships

Adventurers Child Care Centre offers licensed, high quality, childcare to children from ages 3 months to 5 years. A play-based, emergent center that encourages children to make choices, explore, discover, and create.

They are committed to caring for the child, and their family. Their welcoming atmosphere allows parents to be involved in their child’s day and provide a safe and nurturing environment, which is a natural progression from home to childcare, while providing a warm, caring environment to further develop children’s potential creative, intellectual, social, and physical skills.

Adventurers Child Care Centres

Challenge

Adventurers Child Care Centres
Adventurers Child Care Centres
Adventurers Child Care Centres

With multiple locations, well-constructed classes and nutritional programs, Adventurers’ current branding and website were more reflective of a private-home childcare instead of the well programed establishments they had built. Administrative needs were not being met with their current website and ease in broadcasting updates to parents and booking appointments to tour the facilities.

Solution

Seeking to capture child-like wonder without diluting the look and feel. The new identity featured a modern nod to woodblocks and playful adventure. The website was rebuilt to perform useful tasks that were lacking. These strategically placed custom forms allowed Adventurers’ staff to discern if the inquiry was general or location specific that included tracking features. The addition of a blog, for up-to-the-minute location updates, and the stronger visual prominence to the levels of programs offered, also helped with website traffic flow and retention.

Adventurers now has an identity that conveys all the fun and warmth their clients have come to depend on. Approachable to parents looking to take their children to a top-notch care facility, Adventurers’ is now easier to navigate and converse. Inquiries are now filtered through the proper channels, taking out the guess work for Adventurers’ admin staff.

Adventurers Child Care Centres
  • Brand creative direction and visual identity
  • Responsive website redesign
  • CMS self-sufficient training for all team members
  • Established a social media plan with initial content templates and training
  • Created an online, user-friendly ‘Booking’ system
  • Email/Newsletter templates and broadcasting strategy
  • Provided long term marketing and SEO strategies
Adventurers Child Care Centres
Adventurers Child Care Centres
The team at Orlando were great to work with. They were able to see our vision and reflected that in our logo design and web page.
Janet Turner, owner
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Frank Orlando

A senior communications professional with three decades of client experience. An instructor at Nova Scotia College of Art and Design University and lecturer of communication design, technology and illustration. Principal of Orlando Media Company, a creative practice providing strategic direction, creative vision, and human focused branding.