Helping you choose a unique product offering or getting home safe
With 175 retail locations, the NSLC are committed to being a trusted retailer, partner, employer, and responsible industry steward that Nova Scotians expect. From responsible sales to the impact, they have on the communities they serve, and the financial contribution made to help create a stronger Nova Scotia.
Challenge & Solution
A campaign centering around the combination of food and spirits. The summer campaign, ‘Grill and Chill’ educated the public to premium product pairings in both consumption and accentuating flavor of warm days meals by the BBQ. Along with playful imagery of meals and their pairings, recipes driven by specific brands were available store wide with shelf-talkers specifically positioned by end displays and on shelf locations. Patrons were driven to discover new pairings that were meant for sharing which increased brand awareness across individuals and groups.
The campaign’s versatility lay in its different taste profiles— dry, medium dry and sweet wines, ciders, beer, and liquors offering alternatives to consistent typical purchases.
