It’s all just flash to me

Flash started as an efficient animation tool and has bloated into a platform that does not lend well to mobile devices.

There was a time when Flash impressed me with its’ amazing ability to render clean, scalable animation with an insanely low footprint. For me it all started with Future Splash a little independent app that competed with Macromedia’s Shockwave. The days when we measured a web page by kilobytes, carefully calculating if we would go over 40kb. That pesky bandwidth was so limited. Here was a tool that gave us access to beautiful glorious animation with only a plugin to consider. It was a no-brainer. Flash was incredible.

Future splash Animator
First let me say this. I don’t give a tinkers-cuss about what Steve Jobs says on the subject. I don’t care about his motives, I don’t care how it hurts Shantanu Narayen and Adobe. All I care about is the user experience.

‘Flash' forward 15 years later.

First let me say this. I don’t give a tinkers-cuss about what Steve Jobs says on the subject. I don’t care about his motives, I don’t care how it hurts Shantanu Narayen and Adobe. All I care about is the user experience.

Today I loath Flash. It’s slow. I hate the way my machine literally whines when a page loads. I hate that the only time my browser locks up is when it has something to do with Flash. I hate that clients still have this fascination with splash screens and bouncing logos. Give me content. Let me read it the way I want to read it. Flash started as an animation tool and has bloated into a platform that does not lend well to mobile devices.

A last word. If Adobe does trim it down, clean it up, optimize etc. etc. I’ll surely give it another glance. But for now I’ll enjoy its demise.

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Frank Orlando

A senior communications professional with three decades of client experience. Instructor at Nova Scotia College of Art and Design University, lecturer of communication design, technology and illustration. Principal of Orlando Media Company, a creative practice providing strategic direction, creative vision, and human focused branding.