We are here for the victims, survivors, victors, and thrivers!
The term “HUMAN TRAFFICKING” only captures a fraction of the Commercial Sexual Exploitation that is happening in Nova Scotia.
TESS Partnership is focused on digging into the root causes of commercial sexual exploitation of children (CSEC) and addressing them through collaboration, resource development, and collective advocacy.
Challenge
YWCA Halifax received funding from the Canadian Women’s Foundation to bring together partners and stakeholders concerned about the commercial sexual exploitation of children and youth in Nova Scotia. TESS was formed and required an identity. Along with a visual language a directory was planned that contained information about the programs and services available in Nova Scotia for anyone who is at-risk of entering, entrenched in, or exiting the sex trade; and the people who are working with or supporting them.
Solution
Beginning with a logotype, white papers were authored that build a visual language that expanded the TESS identity. Ensuring brand continuity both online, and in print, a social media campaign was built upon knowledge gained to educate the public on information gathered.
A publication resource, named ‘TESS Directory’ was published, distributed to partners in Nova Scotia as well as agencies across Canada. An online version of the directory was produced.
