TESS NS — Trafficking and Exploitation Services System
TESS is a partnership of over 70 agencies across Nova Scotia working together to respond to the Commercial Sexual Exploitation of Children and Youth.

We are here for the victims, survivors, victors, and thrivers!

The term “HUMAN TRAFFICKING” only captures a fraction of the Commercial Sexual Exploitation that is happening in Nova Scotia.

TESS Partnership is focused on digging into the root causes of commercial sexual exploitation of children (CSEC) and addressing them through collaboration, resource development, and collective advocacy.

Portfolio_images_TESS

Challenge

image_guide_002
image_guide_004
image_guide_003
image_guide_006

YWCA Halifax received funding from the Canadian Women’s Foundation to bring together partners and stakeholders concerned about the commercial sexual exploitation of children and youth in Nova Scotia. TESS was formed and required an identity. Along with a visual language a directory was planned that contained information about the programs and services available in Nova Scotia for anyone who is at-risk of entering, entrenched in, or exiting the sex trade; and the people who are working with or supporting them.

Solution

Beginning with a logotype, white papers were authored that build a visual language that expanded the TESS identity. Ensuring brand continuity both online, and in print, a social media campaign was built upon knowledge gained to educate the public on information gathered.

A publication resource, named ‘TESS Directory’ was published, distributed to partners in Nova Scotia as well as agencies across Canada. An online version of the directory was produced.

image_TESS_brand
  • Brand creative direction and visual identity
  • White paper authoring
  • TESS booklet publication
  • Infographic illustration
  • Established a social media plan with initial content templates and training
  • Presentation and document templates
  • Icon system creation with flexible interchangeable components
  • Supported website authoring with mobile users in mind
  • CMS self-sufficient training for team members
image_spiral
image_infographics
001-Social-Media-Sharables---Community-of-Practice-01
008-Social-Media-Sharables---Groomers-01
003-Social-Media-Sharables---root-causes
stepping_stone
009-Social-Media-Sharables---Child-Pornography
005-Social-Media-Sharables---men-and-boys-02
20190423-FB-InstagramPost
world-day-against-trafficking-in-persons
Frank is a rare gem of a professional and my go to for graphic design, branding and content creation. He is responsive and collaborative and has an authentic sense of community and social responsibility. He has been able to help visualize complex issues with style and simplicity. Highly recommended.
Charlene Gagnon - Manager of Advocacy Research and New Initiatives at YWCA
20210713_215054-crop

Frank Orlando

A senior communications professional with three decades of client experience. An instructor at Nova Scotia College of Art and Design University and lecturer of communication design, technology and illustration. Principal of Orlando Media Company, a creative practice providing strategic direction, creative vision, and human focused branding.