Pantel International
Pantel is a leading developer & manufacturer of radio equipment, specializing in console systems for mobile radio & advanced telephony applications.

It’s time to get the right information, at the right time, in the right format

Pantel’s dispatch software serves as a bridge between existing radio, telephony, analog, digital, and data communications, ensuring dispatchers have the tools they need to maintain safety and keep operations running seamlessly.

Custom console solutions are in use by police and fire departments, railways, and business enterprises, and they continue to be the dispatch equipment vendor of choice for public safety, utility, and transportation agencies across North America. Critical Communication Systems, Dispatch Consoles, Computer-Telephony Integration, Critical Information Management Systems, Radio Consoles, and Command and Control Consoles

Pantel International

Challenge

Pantel International
Pantel International

Through some uncharacteristically blunt prospect feedback, Pantel learned they appeared to lack credibility compared with competing vendors. An outdated-looking website cluttered with information failed to instill confidence in the consumer as a powerful player in their industry. This generated a conversation among internal stakeholders, who recognized the need to update their dated client-facing brand, and as a result, update their web presence and marketing collateral.

Solution

Pantel emerged with a fresh brand experience that was fully integrated online, in print, at trade shows and at their offices. Unified messaging was achieved, and customers can now easily navigate an attractive and visually compelling website to easily find the information that is meaningful to them. As confirmed by their staff, Pantel now looks and feels like a heavyweight go-to resource in its industry, and a company committed to continuous improvement both internally and with respect to their value-generating deliverables. There is now no longer a disconnect between their capabilities, and their image.

Pantel International
  • Brand creative direction and visual identity
  • Custom font identity
  • Product demonstration photography
  • Print collateral design signage, and trade show materials
  • Brochure and print collateral
  • Trades magazine and newspaper ADs
  • Tradeshow displays and signage
  • Email/Newsletter templates and broadcasting strategy
  • Responsive website redesign with salesform, and fileshare capabilities
  • CMS self-sufficient training for all team members
  • Provided long term marketing and SEO strategies
  • Established a social media plan with initial content templates and training
Pantel International
Pantel International
Pantel International
Pantel International
Pantel International
Orlando really brought culture to life online, and as a result, has boosted our credibility to new prospects in a way we never thought possible. The fresh branding boosted morale as well. Shortly after they transformed our old website, we received compliments from clients about how easy our site was to navigate and find relevant information. We truly appreciate Orlando’s expertise and dedication throughout the entire project cycle.
Chris Oldham, VP Operations
Pantel International
Pantel International
Pantel International
Pantel International
Pantel International
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Frank Orlando

A senior communications professional with three decades of client experience. An instructor at Nova Scotia College of Art and Design University and lecturer of communication design, technology and illustration. Principal of Orlando Media Company, a creative practice providing strategic direction, creative vision, and human focused branding.