building motivation to make change
Karen Graham is a skilled, experienced consultant and coach with expertise in recovery from addictions. Her overall objective is to be a catalyst for your success through outstanding, client-driven services.
Panacea Canada are fearless and experienced facilitators. Their addiction recovery and coaching services help our clients to clarify where they are today, where they want to be and how to get there. Clients experience a variety of challenges and issues ranging from recovery from an addiction to charting a successful transition into a new career. And Hailey says hello.
Challenge
Along with an outdated and inconsistent identity, Karen Graham had a significant amount of educational and informative content regarding counseling, consulting, and business strategy, but their existing website was hard to navigate, and divisions of the company were hard to discern. There was also the need to update the company’s newsletter reach to be more seamless with the website and integration with social media.
Solution
A new structure was developed to help visitors decide which division of the company to explore further. Site content was completely re-organized to fit into these areas and included functionality by linking related blog posts to their respective divisions. A post-to-email campaign system enabled a simplistic content creation and deployment with only a few clicks. A contemporary identity was authored to support the newly launched site and materials.
The client is now able to better hone the various messages to engaged clientele. Panacea’s website content is easier to digest and navigate for both content creator and clients. Multiple subscriber lists relating to the divisions of the company have been instrumental in measuring client needs and interests. All produced to support and enable the client to be self-sufficient in their workflow.
