Nova Scotia Liquor Commission

The responsible steward of beverage alcohol and cannabis sales and distribution in Nova Scotia since 1930

Helping you choose a unique product offering or getting home safe

With 175 retail locations, the NSLC are committed to being a trusted retailer, partner, employer, and responsible industry steward that Nova Scotians expect. From responsible sales to the impact, they have on the communities they serve, and the financial contribution made to help create a stronger Nova Scotia.

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Challenge & Solution

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A campaign centering around the combination of food and spirits. The summer campaign, ‘Grill and Chill’ educated the public to premium product pairings in both consumption and accentuating flavor of warm days meals by the BBQ. Along with playful imagery of meals and their pairings, recipes driven by specific brands were available store wide with shelf-talkers specifically positioned by end displays and on shelf locations. Patrons were driven to discover new pairings that were meant for sharing which increased brand awareness across individuals and groups.

The campaign’s versatility lay in its different taste profiles— dry, medium dry and sweet wines, ciders, beer, and liquors offering alternatives to consistent typical purchases.

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  • ‘Grill and Chill’ campaign
  • Shelf-talkers
  • End display attention
  • Recipe coasters
  • Recipe shelf tear-offs
  • Poster
  • Campaign detail microsite
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Frank Orlando

A senior communications professional with three decades of client experience. Instructor at Nova Scotia College of Art and Design University, lecturer of communication design, technology and illustration. Principal of Orlando Media Company, a creative practice providing strategic direction, creative vision, and human focused branding.