It starts with a place. And we need more of them.
Making an impact on the housing crisis will require more than building units for people to be housed. We need to create homes. And the best way to do that is together. Help keep them housed.
Imagine what we could achieve if we combine strengths; housing people in a place they can make a home.
Challenge
Affordable Housing Partnerships with YWCA Halifax Integrated Community Housing (ICH) is a type of housing community that includes Market Housing, Affordable and Deeply Affordable Housing, and Permanent Supportive Housing. Designed to meet the needs of all potential residents to feel safe and secure and part of a vibrant community. Integrated Community Housing ensures better outcomes for low-income families and people who have experienced homelessness. In fact, everyone has better outcomes when living in a neighborhood of integrated community housing.
Solution
Inspired by the linear illustrations by Franco Grignani (1908–1999) a pioneering figure of mid-20th century Italian design.
The home is the primary focus of the organization. The lines present as a ribbon is a symbol of support, care, it is enveloping, and embracing. Literally wrapping around its subject, much like a scarf or embrace. Nova Scotia and the Maritimes are represented traditionally by lighthouses, sou’westers, lobsters and the like. But distinctly, water is a core element of our province and in turn the flow of water also is symbiotic with the path and flow of a ribbon.
Nova Scotians distinctly use colour in housing. painted lively and warm colors to reflect a welcoming attitude to visitors. Coastal towns have a charm unmatched. Ranging from the desire to make home visible to sailors at sea during foggy conditions, to the fact that Maritime weather can sometimes be grey, brightly coloured homes are a means to counterbalance the drab and the dreary.
The logotype and wordmark are driven by these concepts. Home. Support. Housing. Premium. Colourful. Warmth. Welcoming. Embracing. Security. Comfort. Scandinavian. Simplicity. A symbol. Geometry. Legitimacy. Wrap-around. Maritime.
