foster loyal partnerships with meaningful rewards
Strong, ethical, and innovative, Fraser & Hoyt Incentives strives to provide lasting solutions for our clients’ various needs. Our professional services in Travel, Recognition, and Rewards are backed by decades of experience and specialist training.
Fraser & Hoyt Incentives, a Canadian leader in Performance Management and Meeting & Incentive Travel, was established in 1987. Fraser & Hoyt Incentives specialises in flexible Reward Programs that increase performance by rewarding exemplary behaviour and dedicated service.
Challenge
Once under the umbrella of the larger Fraser & Hoyt family, Fraser & Hoyt Incentives became its own entity and needed a rebrand and new site appropriate of this change. Some characteristics of the original had to be retained, but the client was keen on creating an identity more modern and in-line with others in the incentives business.
Solution
After extensive competition research, a brand was presented that placed emphasis on the idea of enticement through performance. Then a more upbeat design with the carrot hinting at their tiered-rewards program was developed. This design was also rolled out into a stationary system. An icon system and animated marketing messages were incorporated into the new site to position Fraser & Hoyt as cutting edge and approachable to their variety of clients.
Fraser & Hoyt Incentives no longer bears the resemblance of its past – there are gentle nods, but the company is now conducting business for itself, and that is reflected through the rebrand.
