Fraser & Hoyt Incentives Ltd.

Building on 30 years of experience in motivating teams and celebrating their success, Fraser & Hoyt Incentives is a true Canadian leader in employee recognition and reward solutions

foster loyal partnerships with meaningful rewards

Strong, ethical, and innovative, Fraser & Hoyt Incentives strives to provide lasting solutions for our clients’ various needs. Our professional services in Travel, Recognition, and Rewards are backed by decades of experience and specialist training.

Fraser & Hoyt Incentives, a Canadian leader in Performance Management and Meeting & Incentive Travel, was established in 1987. Fraser & Hoyt Incentives specialises in flexible Reward Programs that increase performance by rewarding exemplary behaviour and dedicated service.

Fraser & Hoyt Incentives

Challenge

Fraser & Hoyt Incentives old brand
Fraser & Hoyt Incentives old site

Once under the umbrella of the larger Fraser & Hoyt family, Fraser & Hoyt Incentives became its own entity and needed a rebrand and new site appropriate of this change. Some characteristics of the original had to be retained, but the client was keen on creating an identity more modern and in-line with others in the incentives business.

Solution

After extensive competition research, a brand was presented that placed emphasis on the idea of enticement through performance. Then a more upbeat design with the carrot hinting at their tiered-rewards program was developed. This design was also rolled out into a stationary system. An icon system and animated marketing messages were incorporated into the new site to position Fraser & Hoyt as cutting edge and approachable to their variety of clients.

Fraser & Hoyt Incentives no longer bears the resemblance of its past – there are gentle nods, but the company is now conducting business for itself, and that is reflected through the rebrand.

Fraser & Hoyt Incentives
  • Brand creative direction and visual identity
  • Built a flexible icon system for use online and print
  • Established a social media plan with initial content templates and training
  • Print collateral design signage, and trade show materials
  • Email/Newsletter templates and broadcasting strategy
  • Responsive website redesign
  • CMS self-sufficient training for all team members
  • Provided long term marketing and SEO strategies
work-Incentive_brand
Fraser & Hoyt Incentives
Orlando was able to deliver an exceptionally creative solution that met and exceeded our requirements on time and on budget. We appreciate their customer-centric approach and meaningful collaboration throughout the design cycle
Jamie D. Keating, President
Fraser & Hoyt Incentives
Fraser & Hoyt Incentives
Fraser & Hoyt Incentives
Fraser & Hoyt Incentives
Fraser & Hoyt Incentives
Fraser & Hoyt Incentives
Fraser & Hoyt Incentives
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Frank Orlando

A senior communications professional with three decades of client experience. Instructor at Nova Scotia College of Art and Design University, lecturer of communication design, technology and illustration. Principal of Orlando Media Company, a creative practice providing strategic direction, creative vision, and human focused branding.