Dynamic attention-getting commercial and experimental visual editing
Criptyk Motion and Post Production specializes in dynamic attention-getting commercial and experimental visual editing techniques
They are visual storytellers who merge the traditional broadcast with the interactive theatre.
A dynamic company with a distinctive name required a brand that described their whimsy both statically and in motion. The identity needed to carry through multiple mediums. Print, screen printing, web and video. The visuals of a high contrast current logo, and a wind up toy were provided as direction of elements as a basis direction.
The visual suggestion of theatre and circus’ were reflected in the final brand. Retro imagery of televisions and clockwork toys speak to the idea of analog motion, making the connection to hand crafted versus cold technology which is often upheld as superior. The ‘key’ logo directly references wind up toys. Both the ‘key’ and full word mark can exist together or apart.
All outgoing materials business cards, DVDs of media or file transfers are wrapped with brand. Portfolio site has been designed specifically to display and update new video content.