BRAVE/Centre for Building Resilience through Anti-Violence Education
The Centre for Building Resilience through Anti-Violence Education (BRAVE) provides free SNAP services to girls experiencing social and behavioural challenges

Teaching girls to stop, think, and plan positive alternatives before acting impulsively

Based in Halifax, Nova Scotia, BRAVE was an exciting new initiative founded by Dr. Jennifer Bernier, PhD and hosted by Bryony House that addressed bullying, delinquency and future criminalization among girls aged 6-11 who displayed social and behavioural concerns.

BRAVE/Centre for Building Resilience through Anti-Violence Education

The Centre provided a comprehensive set of services and supports for the girls, their families, and school-based peers using the world-renowned SNAP® (Stop Now and Plan) program. The Centre for Building Resilience through Anti-Violence Education (BRAVE) was officially launched in May 2014 as a division of Halifax Transition House Association through a funding grant from Public Safety Canada’s Crime Prevention Action Fund for 5 years. BRAVE was the first designated all-girls SNAP® site in the world.

Challenge

BRAVE/Centre for Building Resilience through Anti-Violence Education
BRAVE/Centre for Building Resilience through Anti-Violence Education
BRAVE/Centre for Building Resilience through Anti-Violence Education

A website was required to provide information about the Centre and its services. Including the ability to add email newsletter capabilities as well BRAVE staff will need to be able to manage and maintain the upkeep of the content of the site independently.

Given that the Centre was newly developed, assistance with branding and marketing as a community-based, non-profit organization serving vulnerable children and their families was required. Other collateral, such as presentation materials both physical and projected would be required.

Solution

A flexible identity was created that allowed the organization the freedom to utilize it across many mediums with the addition of document templates, signage, and presentation collateral. Being a nonprofit organization, the solution needed to be turnkey and easy to ensure visual and message consistency.

Following the concept of turnkey, a website was created, and training was included so that all team members were able to both execute and guide volunteers in its upkeep. Visual custom guides were also provided so new team members could be easily brought up to speed on its functionality.

A store front location was launched along with their online home all followed a consistent experience, ensuring brand continuity, instilling confidence and comfort to the families introduced to the BRAVE organization.

BRAVE/Centre for Building Resilience through Anti-Violence Education
  • Brand creative direction and visual identity
  • Established a social media plan with initial content templates and training
  • Print collateral design signage, and event presentation materials
  • Workflow document template designs
  • Email/Newsletter templates and broadcasting strategy
  • Responsive website design
  • CMS self-sufficient training for all team members
  • Provided long term marketing and SEO strategies
  • Facade location signage
BRAVE/Centre for Building Resilience through Anti-Violence Education
BRAVE/Centre for Building Resilience through Anti-Violence Education
You are awesome! I continuously get positive feedback from people (partners, funders, participants etc.) about our website. Everyone loves it! Thank you for your continued support of BRAVE and our SNAP program.
Dr. Jennifer Bernier, PhD, Executive Director
BRAVE/Centre for Building Resilience through Anti-Violence Education
BRAVE/Centre for Building Resilience through Anti-Violence Education
BRAVE/Centre for Building Resilience through Anti-Violence Education
BRAVE/Centre for Building Resilience through Anti-Violence Education
BRAVE/Centre for Building Resilience through Anti-Violence Education
BRAVE/Centre for Building Resilience through Anti-Violence Education
BRAVE/Centre for Building Resilience through Anti-Violence Education
BRAVE/Centre for Building Resilience through Anti-Violence Education
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Frank Orlando

A senior communications professional with three decades of client experience. An instructor at Nova Scotia College of Art and Design University and lecturer of communication design, technology and illustration. Principal of Orlando Media Company, a creative practice providing strategic direction, creative vision, and human focused branding.