ARC Atlantic Restorative Company
ARC's philosophy is grounded in the values and principles of diverse wisdom traditions, philosophical traditions, and restorative practices.

Creating space for authentic human exchange

ARC's philosophy is grounded in the values and principles of diverse wisdom traditions, philosophical traditions, and restorative practices.

Restorative Practices is a multi-disciplinary social science that seeks to build healthy connections between people by repairing harm and nurturing relationships. The approach is rooted in the wisdom traditions of Indigenous and Aboriginal people throughout the world, along with circle processes and rituals, stress the interconnection of human beings and the natural world.

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Challenge

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ARC required an identity and platform for their budding organization. An online home was required to house information on educating the public on restorative justice concepts and processes. It also needed to be a repository of supporting articles, upcoming seminars, and training. Apart from this social media marking plan needed to be established.

Solution

A complete end to end solution was produced. Establishing a visual identity package with collateral was applied to a functional online presence. The ‘working’ online home created allowed for sales, event booking and communication, all while integrated with local workflows for all team members. Training was provided in all aspects of marketing, social media strategy, CMS and SEO upkeep.

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  • Brand creative direction and visual identity
  • Established a social media plan with initial content templates and training
  • Created an online, user-friendly ‘Booking request’ system
  • Created ‘purchase/order’ checkout for e-content and event sales
  • Email/Newsletter templates and broadcasting strategy
  • CMS self-sufficient training for all team members
  • Provided long term marketing and SEO strategies
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Frank Orlando

A senior communications professional with three decades of client experience. An instructor at Nova Scotia College of Art and Design University and lecturer of communication design, technology and illustration. Principal of Orlando Media Company, a creative practice providing strategic direction, creative vision, and human focused branding.